Scotlands Car Buyer
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How to negotiate a good deal for your car


How to negotiate a good deal for your car

Negotiation is often dreaded or loved by those looking to sell or buy a car. For many, it's an exciting process in which they can put their nerve to the test and see how much they get using their wit and knowledge alone. For others, negotiation can be a socially awkward experience that they'd rather avoid entirely. Unfortunately, sometimes people in the latter camp receive bad deals because they weren't willing to negotiate. Those with confidence in the former camp can also do themselves out of a good deal by trying too hard to be clever with the negotiation.

With this in mind we've put together some top tips for negotiating when it comes to getting a good deal for your car.

Know what you're talking about

Dealing with a dealership or private seller can be a difficult proposition if one party clearly knows more about the car industry than the other. However, don't be put off by that. In today's modern age we have the benefit of scores of content about cars and the sales process.

  • Research about the car you're buying or selling. Understand what faults it may have, what benefits it might often.
  • Look at varying costs for the make and model so you can name example of places where you've seen it cheaper. Many car magazines provide "target price" guides that can help give you a realistic expectation of what the car is worth
  • Explore all the options that might be sold with the car and decide whether they are actually needed. Dealerships in particular are always keen to "upsell" customers with features and maintenance products that they don't actually need, so have a clear idea of what you want in advance

Be confident and clear

Good negotiation isn't mind games or being clever, it's often just being firm and confident in your position. By doing your research in advance you should immediately feel better equipped to have a conversation about the car of your choice.

If you're not yet sure what it is that you want, make it clear what you're looking for, whether it's used or new, comes with any equipment, diesel or petrol and for min-max budget range. If you feel that you're being pressured into something you previously didn't ask or want, make sure to make that clear. If the buyer feels they can manipulate the situation they maybe less open to negotiation when it comes to final costs.

Don't be pressured

Many car salesmen use "limited time offers" or "high demands" to try pressure you to purchase the car sooner. This is usually a sale tactic so the dealership can hit their monthly sales target and confirm the sale that month rather than later. Shop for cars at the right time of year, just before new registration plates are out are always a good time to shop for used cars as many dealerships will be looking to hit yearly sales targets and/or want to move the stock off their forecourts to make way for newer models. H2: Check the car over

Don't take anyone's word for the condition of the car new or used. Always insist on a test drive to make sure the vehicle is in correct working order and that you actually enjoy driving it! Don't feel awkward about spending a lot of time inspecting the car - it's likely to be one of the expensive items you'll buy, so don't rush. Things to look out for when inspecting:

  • Does the colour of panels match all around the car?
  • Ask to see the service history
  • How worn are the tires?
  • Are there any scratches on the inside or outside of the car?
  • Run the engine and check the dashboard for any warning lights and mileage
  • Check that satellite navigation actually works correctly
  • Check panels that have been bolted on and if there's any signs that they have been removed - if so, ask why
  • Test the air conditioning
  • Check under mats and seating for any burns or rips that might be concealed

Every price is negotiable

The most important aspect to remember is that the starting price is always nearly negotiable. Sellers will always add a margin for profit and chance their luck so never just agree to the first price.


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